Minnetonka-based Renters Warehouse reportedly scored a 30-second advertising spot during the 2013 Super Bowl, reports StarTribune.com.
The ad, which will air Feb. 3, is a first for the business, reported Minneapolis/St. Paul Business Journal.
Renters Warehouse CEO Brenton Hayden told the StarTribune he expects the regional ad to be seen by nearly two million people. The 30-second ad reportedly cost about $60,000.
"We're having fun showing people how many hats they have to wear as a landlord, from a lawyer to a handyman," he told StarTribune. "I think it will give us a positive return that will be measurable. We're using a different phone number and domain specific to the Super Bowl so we can track leads and sales."
After three years in Golden Valley, Renters Warehouse moved to Minnetonka in mid-January.
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